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Assignment Two:  Individual report   

The Fenwick Arms

This assignment requires you to carry out a business review for the owners of The Fenwick Arms to assist them in making operational, tactical and strategic decisions about the future of the business.

Learning Outcomes:

LO1.           Be able to use a variety of sources for the collection of data, both primary and secondary.

LO2            Understand a range of techniques to analyse data effectively for business purposes

     LO3.           Be able to produce information in appropriate formats                                     for decision making in an organisational context.

Scenario:

The scenario is based on The Fenwick Arms Pub in Lancashire as featured on the TV series “Ramsays Kitchen Nightmares”.  You should watch this program as part of your secondary research activities. The business is facing bankruptcy and staff moral is at an all time low. A rival pub has just opened down the road and the business needs a strategy to turn itself around and beat the competition.

The task:

You are required to prepare a formal written report (3.4) which explains and analyses current and future market trends in the catering / hospitality industry. Following this, you will be expected to make strategic proposals to the owners (Brian and Elaine) of the business.

Please note: the following learning outcome is covered and achieved within the finance module:

 use financial tools for decision making (4.3) 

Task 1

You are required to create a plan for the collection of primary and secondary data for the Fenwick Arms with justification for your choice of both primary and secondary research. (1.1)

Task 2

You must present the survey methodology and sampling frame used with justification for your choice (1.2)

Task 3

In order to carry out your primary research you must design a questionnaire in order to gather information from a local public house (1.3).  (You are permitted to carry out your primary research in small teams but must collate, analyse and evaluate the data on an individual basis).

Task 4

Once you have gathered all of your primary and secondary research you must analyse this information in order to inform your decision making and recommendations to the Fenwick Arms. Well managed and substantial research has the opportunity to achieve a higher grade (D2).  Effective solutions with justification have the opportunity to achieve a higher grade (D3):

a)     create information for decision making by summarising data using representative values (2.1) (mean, median and mode)

b)     analyse the results to draw valid conclusions for the Fenwick Arms (2.2) (mean, median and mode) with synthesis and justification (D1)

c)     analyse data using measures of dispersion to inform decision making at the Fenwick Arms (2.3) (standard deviation, stock control)

d)     Calculate and explain how quartiles, percentiles and the correlation coefficient are used to draw useful conclusions for the Fenwick Arms (2.4)

      e)  Produce graphs using spread sheets and draw valid   conclusions based on the information derived (3.1)

     f)  Create trend lines in spread sheet graphs to assist in    forecasting for          specified business information (3.2)

Please Note:

You should show all calculations, these can be placed in the appendices if you prefer.  In your report, use tables to present your work in a professional manner ensuring that the associated text is clear.

All work submitted should use the Harvard system of referencing, and be your own wor

Learning Outcomes and assessment criteria – PASS

Learning outcomes On successful completion of this unit a learner will:	Assessment criteria for pass The learner can:
LO1 Be able to use a variety of sources for the collection of data, both primary and secondary	1.1 create a plan for the collection of primary and secondary data for a business problem 1.2 present the survey methodology and sampling frame used 1.3  design a questionnaire for a given business problem
LO2 Understand a range of techniques to analyse data effectively for business purposes	2.1 create information for decision making by summarising data using representative values 2.2 analyses the results to draw valid conclusions in a business context 2.3 analyse data using measures of dispersion to inform a given business scenario 2.4 explain how quartiles, percentiles and the correlation coefficient are used to draw useful conclusions in a business context
LO3 Be able to produce information in appropriate formats for decision making in an organisational context	3.1 produce graphs using spread sheets and draw valid conclusions based on the information derived 3.2 create trend lines in spread sheet graphs to assist in forecasting for specified business information 3.3 prepare a business presentation using suitable software and techniques to disseminate information effectively 3.4 produce a formal business report
LO4 Be able to use software generated information to make decisions in an organisation	4.1 use appropriate information processing tools 4.2 prepare a project plan for an activity and determine the critical path 4.3 use financial tools for decision making

Learning Outcomes and assessment criteria – MERIT

In order to achieve a merit the learner must:	The learner’s evidence shows, for example:
identify and apply strategies to find appropriate solutions	effective judgements have been made • complex problems with more than one variable have been explored • an effective approach to study and research has been applied
select/design and apply appropriate methods/techniques	relevant theories and techniques have been applied • a range of methods and techniques have been applied • a range of sources of information has been used • the selection of methods and techniques/sources has been justified • the design of methods/techniques has been justified • complex information/data has been synthesised and processed • appropriate learning methods/techniques have been applied
present and communicate appropriate findings	the appropriate structure and approach has been used • coherent, logical development of principles/concepts for the intended audience • a range of methods of presentation have been used and technical language has been accurately used • communication has taken place in familiar and unfamiliar contexts • the communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.

Learning Outcomes and assessment criteria – DISTINCTION

Distinction descriptors	Exemplar indicative characteristics Centres can identify and use other relevant characteristics. This is NOT a tick list.
In order to achieve a distinction the learner must:	The learner’s evidence shows, for example:
use critical reflection to evaluate own work and justify valid conclusions	• conclusions have been arrived at through synthesis of ideas and have been justified • the validity of results has been evaluated using defined criteria • self-criticism of approach has taken place • realistic improvements have been proposed against defined characteristics for success
take responsibility for managing and organising activities	• autonomy/independence has been demonstrated • substantial activities, projects or investigations have been planned, managed and organised • activities have been managed • the unforeseen has been accommodated • the importance of interdependence has been recognised and achieved
demonstrate convergent/lateral/ creative thinking	• ideas have been generated and decisions taken • self-evaluation has taken place • convergent and lateral thinking have been applied • problems have been solved • innovation and creative thought have been applied • receptiveness to new ideas is evident • effective thinking has taken place in unfamiliar contexts.

UNIT CONTENT

LO1.Be able to use a variety of sources for the collection of data,both primary and secondary.

Primary sources: survey methodology; questionnaire design; sample frame; sampling methods; sample error

Secondary sources:  internet research; government and other published data; by-product data

Storage:  security of information; data protection issues; ethical issues

LO2  Understand a range of techniques to analyse data effectively    for business purposes

Representative values:  mean, median, mode; calculation from raw data and frequency distributions using appropriate software; using the results to draw valid conclusions

Measures of dispersion: standard deviation for small and large samples; typical uses (statistical process eg control, buffer stock levels)

Calculation: use of quartiles, percentiles, correlation coefficient

     LO3.Be able to produce information in appropriate formats for                   decision making in an organisational context.

Creation and interpretation of graphs using spreadsheets: line, pie, bar charts and histograms.

Scatter (XY) graphs and linear trend lines: extrapolation for forecasting (reliability)

Presentations and report writing: use of appropriate formats; presentation software and techniques

   LO4Be able to use software generated information to make                                  decisions in an organisation    

Management information systems: computers and information processing tools for operational, tactical and strategic levels of the organsaiton

Project Management: networking and critical path analysis, Gantt and Pert charts

Financial tools: net present value; discounted cashflow; internal rates of return

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